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The satirical sketch challenges skincare trends and highlights the brand’s new Micellar Water with Salicylic Acid.
February 27, 2025
By: Lianna Albrizio
Beauty enthusiasts are familiar with the ubiquitous “Get Ready With Me” videos flooding feeds on TikTok and Instagram.
Now, comic Ilana Glazer is showing consumers her no-nonsense way of removing makeup in her humorous “De-Glaze My Makeup with Me” comedy sketch and campaign.
In a partnership with Garnier, Glazer promotes the brand’s new Micellar Water with Salicylic Acid while aiming to disrupt beauty trends from the famous “glazed donut” skin to preposterous 10-step routines.
Garnier’s Micellar Water with Salicylic Acid removes, or “de-glazes” makeup leaving skin fresh, purified and mattified, per the brand, for all skin types from sensitive to acne-prone.
“It is crucial to recognize the importance of complete makeup removal as a fundamental aspect of skincare, especially for individuals with skin that is oily & prone to acne,” said Ali Fakih, senior vice president, Garnier USA. “Recognizing that a single cleansing method doesn’t work for everyone, we’ve launched a subtly humorous campaign to highlight this issue. Our new Micellar Water with Salicylic Acid is specially designed to effectively remove makeup, excess oil, and purify the skin, all while remaining gentle enough for even sensitive, acne-prone skin. Because your skin is unique, not just a passing trend, it shouldn’t be treated like one.”
The comedian kicks off the campaign with a comedy sketch that highlights the extravagance of modern skincare and beauty trends.
The integrated campaign will launch across social media, featuring a lineup of beauty, gossip and comedy influencers, including Benton McClintock, Chris Burns, Louis Levanti, Taryn Delanie Smith and Arielle Lewis. Supporting the activation, the exclusive “De-Glaze With Me” comedy sketch is available only on Garnier’s social channels.
Check out the sketch here:
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